"I never fought in a war. But I served in the company of heroes."

I've been thinking a lot recently about responsibility. That, and how it ties in with the fickle and the bad.

I'm reasonably certain that it'll only take two words for you to get what I'm on about today: Kenneth Tong.

For those among the Anti-Twitterers, this sociopathic cretinous excuse for a human believes that women should all take on "managed anorexia" to slim down to a size zero. Because, according to Tong, fat people cannot be, and do not deserve to be, successful. I'll pause for just a second while your head implodes in anger.

I've got to be honest, if I start quoting too much of exactly what this rat bag was detailing in one of the first interviews since the promotion of his "size zero pill" with respected journalist Johann Hari, I'll be trembling so much with pure, unadulterated fury that I wont be able to type. You can listen to the full interview on Johann's site at http://www.johannhari.com/2011/01/15/kenneth-tong-the-full-audio-transcript. Brace yourself.

Since it emerged that, as it is impossible to manage anorexia because it's a condition rather than a habit, and so Tong is in fact trying to promote a mental illness for the sake of dotting the globe with thin but under-nourished and mentally unstable women the size of a seven year old, various people have sought legal cases against him. In light of the controversy caused by telling girls to starve themselves and the threat of being sued, Tong soon came forward to claim that the whole thing was a hoax. He tweeted that the point of giving very sick women more of a reason to die of anorexia was in fact in aid of a bet. Yes. Trying to tutor people to be mentally ill was a hoax apparently, a social experiment to see how famous he could get by saying outrageous things on Twitter.

Bollocks to that, first of all, you irresponsible, twisted freak.

Second of all... I can't imagine there are many people who don't think that the "it was a hoax" tweet is even vaguely genuine. But I think the whole scenario uncovers a greater and more complex issue: We let him do this.

How is it that armed with the only real powerful asset he has (his mind is certainly not excelling that of a child), he becomes the main topic of conversation the world over. Regardless of what he said himself, this untalented moron was talked about in households up and down the country and his word spread by international superstars such as Rihanna, Simon Cowell and one fifth of The Saturdays - regardless of the fact that they were speaking out against him, his profile is now raised, his incentive achieved.

I also tweeted about the scumbag. I am raving about him right now and thereby adding more to his Google Search results. I wasn't too inclined to add to that... until I realised how ashamed I really was of letting his enraging words allow me to be just another pleb using social media to talk about him so he can shamefully continue to relish that he's got into the heads of more people. Do you know what else happened in the same week that this lowlife shot to a temporary and sickening "fame"?

Major Richard Winters - WW2 veteran, heavily decorated, fearless and recognised for his outstanding bravery during his time leading a troop of soldiers - known as Easy Company, and later was promoted to lead the whole battalion of soldiers - through terrifying battles like Normandy and Bastogne, witnessing sights that we couldn't even conjure up in nightmares and watching his friends die all around him and, perhaps just as traumatic, knowing that he was the one responsible for trying to lead them through a relentless war alive (if this is beginning to sound familiar you've probably seen Band Of Brothers, where Damian Lewis plays the role of Dick Winters and truly did it well) - yeah, him. He died that week.

That extraordinary man who dodged bullets and danced with death and lived through hell for months on behalf of us, died. And what do we fill our days telling other people about? A man with no concept of morals or conscience who wants to starve women because it turns him on. Not only is it devastating that I saw just one person noting the terrible loss of this pure and wonderful man on Twitter - and that tweet was from Simon Pegg who also played a part in Band of Brothers - but even the English media completely overlooked the occurrence, opting instead to gossip about Tong. The Guardian ran a 1000 word article about Tong and his porn directing escapades, yet Richard Winters doesn't even come up in their search engine. It is the same case with many of our other so-called news sources.

I think it's terribly sad. It's all very well to speak out against bad people like Kenneth Tong who's fickle ideals adapt to what makes him most famous or most wealthy, but at what point are we all going to stop being blinded by feckless nobodies and take some responsibility to stick up for or even just acknowledge worthy people? I think I find the lack of media responsibility the most worrying of all. News networks are a form of information and education, yet so many find it appropriate to show everyone how to be famous by being appalling instead of honouring the memory of a true hero. I wonder what else we missed while we were blinded by idle crap?

I am just as bad as anyone else for being consumed by this infuriating size zero fad. Next time, I hope I will remember the people that matter, instead of contributing to such a massive act of social trickery.